Transparency
New Year, new plans. Last year, we were probably the first roastery in Poland to introduce fully compostable packaging. As a new roaster, it wasn’t an easy journey for us, but we made it happen. This year, we aim to take another step toward transparency by working directly with farmers and honest importers. Our goal is to gradually enter the realm of pricing transparency, as we believe it is becoming increasingly important in the coffee world.
Currently, the price of coffee on the C market is lower than the cost of production, and farmers often struggle to secure adequate funding for infrastructure, technology, and employee wages. This directly impacts the quality of coffee, availability, and the entire production chain, affecting both the people who grow the coffee and their families.
We publish prices not to highlight margins or to discuss who earned what. We understand that this method isn’t perfect and that not everything will be entirely clear. However, we believe that publishing this data is the start of an important discussion on the topic. We also want to provide farmers who sell high-quality coffee, but may not be aware of what others are paying for similar coffees, with a tool or benchmark to help when negotiating prices. This is similar to the controversial practice of publishing coffee prices at SCA outlets.
In our view, it’s not about every coffee scoring perfectly. It’s about offering some transparency and providing the ability to check the farmer, the importer, and the coffee roaster. When scores are given, we believe that those responsible for them should take accountability, knowing when they were posted and by whom.
Starting this year, we are an applicant for membership in Roasters United, a group of European coffee roasters committed to working directly with small farmer cooperatives to promote high-quality, organically grown coffees. We’ve also started the internal process for B-Corp certification, a movement that brings together companies operating in line with sustainable development principles, moving away from a model focused solely on profit maximization, and actively working for the environment and society.
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FOB Price: "Free on Board" refers to the price for coffee that has already been packed and placed in a container, ready to be delivered to the ship. The price is expressed per pound (lb), with one pound equaling 453 grams of green coffee. On our website, we use prices per kilogram, as it is a common pricing method and has been adopted as the standard for communicating pricing under The Pledge initiative.
2023 Transparency report - in progress